Who’s taking over?
According to the new data available by mobile application analytics firm, Flurry, almost 58 percent of all portable or handheld gaming revenues in the US is been taken over by games developed for Apple’s iOS and Google’s Android Smartphone operating systems, surpassing the Nintendo DS Platforms and Sony PSP. Handheld games revenue, transversely for both Smartphone’s and portable handheld gaming device, will reach a staggering $3.3 billion in the year of 2011. Flurry also estimates that this segment has generated revenues of $ 2.5 billion in 2010 and whopping $2.7 billion in 2009.
Flurry’s report
Two years back the estimated hold of iOS of Apple and Android of Google, if combined together, would only account 19 percent share in portable gaming market in US, reports Flurry. On the other hand Nintendo DS was the market leader with 70 percent market share and Sony’s PSP was growing at 11 percent in 2010. Although the combined growth for iOS and Android was at 34 percent, with Nintendo’s DS further losing its shares to 57 percent and Sony PSP falling at 9 percent. Just in a matter of one year the market share of Nintendo’s DS and Sony’s PSP saw a huge dip, standing at just 36 percent and 6 percent respectively. Flurry credits the increasing popularity and premium pricing model sales of smartphones for both iOS and Android for the recent acceleration in gaming revenues generated from smartphones. At the same time the companies are giving a lot of ‘freemium’ games to their users, giving a rise to 65 percent of gaming revenue in iOS store, from 39 percent earlier this year. Nintendo’s DS and Sony PSP revenues have dropped from $2.2 billion in 2009 to $1.4 billion in 2011.
Say bye to cartridges
Flurry’s Vice President of Marketing stated that within the portable category, a lot of digitally distributed games, free or $0.99, are available on a comparably priced hardware that is more powerful than the traditional gaming devices. This means that the days of spending $25 or more for a PSP cartridge are coming to an end.

